Imo’s Pizza is a beloved household name and a flavorful slice of St. Louis history. Founded in 1964 by Ed and Margie Imo, the brand began as a small, family-run pizza parlor on the Hill with a big idea: deliver bold, craveable pizza that tastes like home.
Their square-cut, thin-crust creation topped with tangy sauce and creamy Provel® cheese struck a chord with locals, and a regional legend was born.
More than half a century later, the Imo’s Pizza franchise remains a proud standard-bearer of St. Louis-style pizza, with 95+ locations and generations of loyal fans. From late-night orders and post-game traditions to national headlines and celebrity shoutouts, including Simone Biles and Bravo TV, the brand continues to bring people together one slice at a time. Our signature pizza and community-first spirit have made us a beloved fixture across Missouri, Illinois, and beyond.
For franchise owners, Imo’s offers more than a legacy, it offers a living, thriving opportunity to build on it. Our proprietary ingredients, built-in regional brand loyalty, and efficient vendor network create a strong foundation. Franchisees benefit from accessible leadership, real support, and the satisfaction of serving a pizza people genuinely crave. We don’t just sell slices, we serve stories, comfort, and connections.
Whether you grew up with us or are just discovering the magic of Provel®, Imo’s Pizza is ready to bring its one-of-a-kind flavor to new communities. Join the Imo’s Pizza franchise family and become part of a legacy that’s as timeless as it is tasty.
“Best pizza 🍕 in the world 🌎”